Stelle
Holiday
2025
Concept
Stelle Holiday Campaign 2025 celebrates the magic of girlhood by inviting young dreamers to twirl beyond the ballet studio in our new line of tutu skirts, designed for everyday confidence and holiday sparkle. This festive campaign captures the joy of movement, imagination, and self-expression as girls spin through the season—bringing a touch of whimsy and wonder to every moment.
Mood Board
Production & Launch
During the production process, I wore many hats—serving not only as the art director but also taking on the styling, set design, photography, and retouching for this project. As part of a small team, I oversaw each creative detail from concept through execution, ensuring the visuals were cohesive and aligned with our overall strategy and objectives.
