ALIEN
Rudis Alpha Shoe
Concept
A wrestler is more than an athlete—they are an enigma, an otherworldly force moving beyond the limits of the ordinary. The Rudis Alpha – Alien Colorway embodies that extraterrestrial mindset: bold, unrelenting, and built to defy expectations. Step onto the mat as something unknown, untouchable—something beyond this world.
Mood Board
Creating a mood board for a campaign after receiving the concept is my next step in visually communicating the tone, style, and direction of the campaign. It helps guide the design process and ensures that all stakeholders are aligned in the storytelling.
Production & Launch
During the production process, I collaborate on set with the photographer, videographers, and stylist on set design, lighting, and composition. Once in post-production, I work closely with the designers, retouchers, video editors, and marketing director to ensure that the visual aspects of the campaign align with the concept, strategy, and objectives.
